Tencent’s e-Commerce Revival. Part 3: Challenges & Outlook
WeChat e-commerce faces many challenges. What are the expectations?
Contents
Things that caught our attention
A collection of posts by Ed Sander and Rui Ma on Substack Notes, Twitter and LinkedIn.
Introduction
In June, we took a deep dive into WeChat’s new gifting function, an example of how Tencent sees e-commerce evolving in the ecosystem of its popular chat app. Last week, we took a closer look at the parts of WeChat’s ecosystem that facilitate the e-commerce that Tencent wants to revive to monetise the app further. Mini programs, WeChat Channels videos, public accounts, and search are all connected to WeChat Stores, where transactions will take place.
In this third and final part of this series, we will look at the various challenges Tencent faces in growing the GMV of e-commerce in WeChat. We also share the outlook and expectations for its initiatives.
As a continuation of the previous part in this series and because it requires the background knowledge shared last week, this article is only available to paid members.
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Ed Sander, Tech Research Analyst
