Keeta, Meituan’s overseas expansion - Part 2: Battle for Brazil … and the world?
How Meituan met a familiar competitor and battles a giant in Brazil.
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Introduction
Earlier this month, we examined how Meituan selected markets and launched its international food delivery brand Keeta in Hong Kong and the Middle East. In this second of two reports on Meituan’s global moves, we take a closer look at its launch in Brazil, developments in profitability, and the outlook for Meituan’s globalisation.
These two reports are compiled from seven interviews with experts close to relevant companies during July to November 2025, as well as reports in the Chinese tech media over the past three years that chronologically outline the development of Meituan’s overseas business.
Because this report continues the paid section of the first report, it is available only to paid subscribers. Become a paying subscriber to unlock the full report and support our in-depth research into key China tech trends.
Ed Sander, Tech Research Analyst
